The Unstoppable Growth of Online Buying
Two tidbits of news highlight the ongoing, relentless march of online buying.
General Motors and eBay have announced a formal plan for California GM dealers to sell GM cars on cobranded web sites. 225 of the 250 California dealers will participate.
No, this is not terribly new. Since I own a Toyota, I’ve been aware for some time of Toyota’s own web site, buyatoyota.com. And GM and eBay have already partnered in selling GM certified used vehicles. But what caught my eye was the statement that “The trial is part of Detroit-based GM’s turnaround plan.” The market forces are implacably driving another traditional brick-and-mortar business to further and deliberate use of the Internet.
The other tidbit is a press release from Akamai Technologies highlighting the adoption of their Dynamic Site Accelerator by Bidz.com, a “leading online auctioneer” of jewelry. Bidz.com, of course, is tailored around online sales already, but the article points out that they had tried out a number of different site accelerators before settling on the Akamai solution.
For my wife and me, we'll continue to patronize our local jewelers, Swanson’s of Arlington, because it’s run by people we know and trust, and we can first see and handle what we’re thinking of buying. But the Akamai press release reminds us how lucrative the online jewelry business can be, and hence how many people are turning to buying online instead.
General Motors and eBay have announced a formal plan for California GM dealers to sell GM cars on cobranded web sites. 225 of the 250 California dealers will participate.
No, this is not terribly new. Since I own a Toyota, I’ve been aware for some time of Toyota’s own web site, buyatoyota.com. And GM and eBay have already partnered in selling GM certified used vehicles. But what caught my eye was the statement that “The trial is part of Detroit-based GM’s turnaround plan.” The market forces are implacably driving another traditional brick-and-mortar business to further and deliberate use of the Internet.
The other tidbit is a press release from Akamai Technologies highlighting the adoption of their Dynamic Site Accelerator by Bidz.com, a “leading online auctioneer” of jewelry. Bidz.com, of course, is tailored around online sales already, but the article points out that they had tried out a number of different site accelerators before settling on the Akamai solution.
For my wife and me, we'll continue to patronize our local jewelers, Swanson’s of Arlington, because it’s run by people we know and trust, and we can first see and handle what we’re thinking of buying. But the Akamai press release reminds us how lucrative the online jewelry business can be, and hence how many people are turning to buying online instead.
posted by Jim Vellenga at
5:07 AM
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